Monday, August 20, 2007

Rhymes with Zucker

My blogger-vation is over. Did ya miss me?

For the uninitiated, Jeff Zucker is President and CEO of NBC Universal. His claim to fame, besides his rapid ascension up the tv ranks, is his PT Barnum-like knack for promotion.

These days, though, NBC is sorely lagging behind in the Must See TV category, and their Web Promotion isn't doing them any favors. As we pass these long summer days with some bad reality tv and [gasp] outdoor recreation, at least we can start preparing our Tivo's for the new shows, right? Well, sort of. Go to ABC's site: it's slick and easy to navigate and you can view previews for the fall. CBS has a fun, interactive Fall Showcase, sponsored by Tivo. But NBC?

For shame, for shame.

NBC's preview link is easy to miss, but if you find it, the link is to a TWENTY-FOUR minute fluff promo [read: we have no shows to promote] hosted by JJ Abrams favorite charity hire, Greg Grunberg.

I was still sympathetic. It must be hard to know your best days are behind you. So, I was happy to go down memory lane and visit that golden age when I saw a link to the NBC "Vault". It promised you could "relive the memories of your favorite NBC shows". Excited to indulge in some retro viewing, I was ready for links to Cheers, Family Ties...hell, even ALF! But, no. The links were to those other classics...The Apprentice and Fear Factor. Are you freaking kidding me? I feel so betrayed.

But, what else can you expect from a network whose future depends on John Stamos on the 87th season of ER. Get it together Zucker! You're also forcing the Today Show (the show that launched your career) to cannibalize itself by adding ANOTHER hour? How many makeovers can one show possibly do a week!

Oh well. In the meantime, enjoy a preview of ABC's upcoming answer to Sex and the City. And yes, in a weird twist of irony that IS the girl that played Ross' girlfriend now playing a lesbian.

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